Align sales and marketing

Create a connected view of your customer data

Share one source of information about contacts, leads, and customers to deliver a connected experience across the buyer’s journey with Microsoft Dynamics 365 for Sales.

Close more deals with account-based marketing

Enable your sales and marketing efforts to target accounts that are most likely to generate the largest revenue. Orchestrate the buyer’s journey for account-level leads with personalised content, and nurture activities to maximise revenue.

Track prospect throughout their journey

Prioritise leads that are ready for sales engagement with multiple lead scoring models and sales readiness grades. Move prospects more efficiently through the marketing and sales funnel by enabling sellers to add contacts to marketing campaigns with automated workflows to hand off sales-ready leads and drive follow-ups.

Simplify event management

Organise in-person and digital events with an events portal to manage registrations, sessions, speakers, and improved venue logistics with QR codes and wait lists. Use integration with ON24 or other webinar providers for digital events.

Increase productivity

Easily set up and view campaigns with marketing calendars showing campaign timelines and activities. Also use familiar Office 365 tools for collaboration with colleagues, leads, and customers.

Innovate with a modern and adaptable marketing and sales software platform

Adapt quickly

Accelerate time to market with the easy-to-use onboarding dashboard. Adapt the application to your needs by using no-code visual editors and tools that simplify build and deploy processes for web and mobile apps.

Extend and connect

Automate processes across Dynamics 365 applications and third-party systems for better service engagement experiences. Use the rich set of customer journey and segment APIs to help configure marketing campaigns. Build new segments, modify existing segments, or connect with tools like Microsoft Flow.

Invest with confidence

Rely on the Microsoft cloud platform to reduce the cost and complexity of operating a global infrastructure, and trust our state-of-the-art datacenters to safeguard your data.

Drive innovation

Transform your customer interactions with deep insights provided by AI, such as spam scoring that guides your teams to the right business outcomes.