What is coming to Dynamics 365 Marketing in 2022?

Dynamics 365 Marketing continues to go from strength to strength, putting more power in the hands of marketers and communicators.

Recently, Microsoft announced as part of the 2022 wave 1 release what they plan to do with the Marketing application. 

Real-time marketing: trigger a Power Automate flow or another journey from within a journey

  • You’ll see a new journey tile – trigger an event.
  • You add this tile to any real-time journey and
    • Move customers to another journey
    • Trigger a Power Automate flow
    • Create Dynamics 365 activities

Available April 2022

Trigger journeys when data changes in any Dynamics 365 app

  • Start a journey when any data changes within the Microsoft Dataverse – for example
    • An order is made
    • A support case is raised
    • Any data value changes or new rows are added (a new contact record etc)

Available June 2022

See marketing emails in the Dynamics 365 timeline

Dynamics 365 timeline with marketing emails in the timeline

On the unified timeline, you can now see

  • Marketing emails sends
  • Opens and clicks
  • Website visits
  • other interactions

Available June 2022

Improvements to dynamic content in the email editor

Tokens in email editor

You can add regularly used dynamic fields (tokens) to a quick-select list, making it faster and simpler to add dynamic text like First name or Job Title

Available April 2022

Create conditional dynamic content with no coding

Two images as variations

Each content block in an email can be targeted at a specific segment or data attribute. This means emails can be hyper-personalised based on customer data and previous actions

Available June 2022

In customer journeys, wait for an action to happen

Wait for an action to happen - Dynamics Marketing

Set a series of actions to run whilst you wait for an exit condition to be met – for example send a series of reminders whilst you wait for a customer to reply

Available June 2022

Improved segment builder

Dynamics marketing updates - improved segment builder
  • NEW Build segments of leads
  • Much simplified builder interface
  • See members as you create the segment logic. No need to wait for going live
We believe these updates will add increased agility and communication automation capabilities, helping you to target your audiences more effectively. 

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