Dynamics 365 Marketing continues to go from strength to strength, putting more power in the hands of marketers and communicators.
Recently, Microsoft announced as part of the 2022 wave 1 release what they plan to do with the Marketing application.
Real-time marketing: trigger a Power Automate flow or another journey from within a journey
- You’ll see a new journey tile – trigger an event.
- You add this tile to any real-time journey and
- Move customers to another journey
- Trigger a Power Automate flow
- Create Dynamics 365 activities
Available April 2022
Trigger journeys when data changes in any Dynamics 365 app
- Start a journey when any data changes within the Microsoft Dataverse – for example
- An order is made
- A support case is raised
- Any data value changes or new rows are added (a new contact record etc)
Available June 2022
See marketing emails in the Dynamics 365 timeline
On the unified timeline, you can now see
- Marketing emails sends
- Opens and clicks
- Website visits
- other interactions
Available June 2022
Improvements to dynamic content in the email editor
You can add regularly used dynamic fields (tokens) to a quick-select list, making it faster and simpler to add dynamic text like First name or Job Title
Available April 2022
Create conditional dynamic content with no coding
Each content block in an email can be targeted at a specific segment or data attribute. This means emails can be hyper-personalised based on customer data and previous actions
Available June 2022
In customer journeys, wait for an action to happen
Set a series of actions to run whilst you wait for an exit condition to be met – for example send a series of reminders whilst you wait for a customer to reply
Available June 2022
Improved segment builder
- NEW Build segments of leads
- Much simplified builder interface
- See members as you create the segment logic. No need to wait for going live
