Microsoft Dynamics 365 Licensing Guide

Your Dynamics 365 data is stored in Microsoft Dataverse, which provides the following default capacities:

Dataverse for Apps Database: 10 GB (Transactional database storage for entity definitions and record data)

Dataverse for Apps File: 20 GB (Storing attachments on emails and notes in Dynamics 365 apps, including PDFs, documents and images)

Dataverse for Apps Log: 2 GB (Audit logs tracking records and attribute data changes)

Each Sales Enterprise and Customer Service Enterprise licence accrues additional storage entitlement as follows:

• Dataverse for Apps Database Capacity: @ 250 MB per user
• Dataverse for Apps File Capacity: @ 2 GB per user
• Dataverse for Apps Log Capacity: n/a

Storage capacities and current usage are managed in the Power Platform Admin Centre.

Users cannot perform specific actions such as copying, restoring, creating, or recovering an environment if the capacity is exceeded.

Both licenses allow sellers to create and manage Leads, Opportunities, Accounts, Contacts, Activities, Campaigns, Marketing Lists, Products, Price Lists, Quotes, Orders, and Dashboards. Both licenses offer basic case creation capabilities and enable users to connect Dynamics 365 with Outlook, Microsoft Teams, Excel, and Power BI.

However, Sales Enterprise users can work across unlimited custom tables (entities). Sales Professional is limited to 15 custom tables that can be created and modified in a Dynamics environment.

Additional Microsoft Copilot capabilities are included with Sales Enterprise at no additional cost. The full range of Copilot features are available by purchasing Copilot for Sales, which brings together Copilot for Microsoft 365 with seller workflows in Dynamics 365. 

Sales Hub functions and services unavailable to Sales Pro users include sales goals, territory management, forecasting, product families, knowledge base, embedded intelligence and business units.

Sales Professional licences receive the same default cloud storage entitlements as Sales Enterprise, but Pro licences do not accrue additional storage capacity.

Finally, Sales Professional does not include entitlement for Customer Voice surveys. Sales Enterprise has a default capacity for up to 2000 survey responses per tenant/month.

Both Customer Service licence types allow users to create and manage cases, contracts, entitlements, Service Level Agreements, contacts, accounts and lead records in Dynamics 365.

D365 Customer Service Pro is for teams who don’t need the expanded functionalities of D365 Customer Service Enterprise. The Professional licence is restricted to a maximum of 15 custom tables. Customer Service Enterprise provides unrestricted use.

Further caps for the Professional licence include:

• Dashboards – limited to a maximum of 5 per table
• Personal Forms and Views – maximum of 2 per table
• Customise Business Processes – up to 5 per table
• Queues – up to a maximum of 15

The following Enterprise entitlements are unavailable with a Professional licence: D365 Customer Voice survey response capacity, embedded intelligence (including Copilot), running Power Apps in the same environment, configuring and viewing the schedule board and accruing additional cloud storage per user.

Read our post to learn more about the differences between Enterprise and Pro licences.

Dynamics 365 Customer Insights – Journeys is the new name for Dynamics 365 Marketing. This is licensed as Dynamics 365 Customer Insights on a per-tenant basis, including access to the Customer Insights – Journeys and Customer Insights – Data applications.

Reduced “attach” pricing is available to existing Dynamics customers with a minimum of 10 users of qualifying licences. These include Customer Service Pro or Enterprise and Sales Pro or Enterprise.

Customer Insights includes default capacity for 10,000 Interacted People in Customer Insights – Journeys per tenant/month and 100,000 Unified People in Customer Insights – Data per tenant/month. Capacity for four scheduled data refreshes is included.

Interacted People refers to contacts, leads, or profiles interacted with via channels like email or SMS in Customer Insights – Journeys. Unified People refers to unique customer profiles created by unifying data in Customer Insights – Data.

Additional capacity can be purchased as needed for both applications independently. This allows flexibility to scale up the application aligned to your usage needs. The licenses also provide capacity for scheduled data refreshes and environments. Purchasing add-on capacity does not increase the number of segments, KPIs, or allowed data refreshes. Please refer to Microsoft licensing documentation for full details on license capacities and add-ons.

You can download the detailed Microsoft Dynamics 365 licensing guide, updated monthly.

Microsoft has confirmed that prices for some Dynamics 365 products will increase for new and existing customers starting in October 2024. Read our article for more details.