Quiet times in D365 Customer Insights – Journeys lets you define periods when your automated messages should be held, to observe quiet periods or respect regulatory constraints.
This feature helps ensure campaign messages are delivered at optimum times, covering emails, text messages, push notifications and custom channels. Also, you can apply these settings to both commercial and transactional messages.
Quiet Times Capabilities
Quiet times optimises triggered and automated message scheduling to maximise engagement. Establishing quiet periods allows for respectful and compliant communications that aligns with your audience’s preferences.
Flexible Scheduling
With quiet times, you can set messaging schedules according to your requirements. For example, specify quiet periods to ensure your communications avoid restricted hours or less optimal times.
Typically, quiet times will be applied for overnight hours, weekends and public holidays. When these times are active, Dynamics 365 will hold your messages until the quiet time ends.
To set a quiet time, choose a messaging channel and specific times and days when these should apply.
This could include quiet times involving ‘all day’ settings for weekends and a range of times to exclude weekday evenings and early mornings.
Once saved, each quiet time is applied to your compliance profile used by each message.
Quiet time detail will be shown in the journey designer for the respective channel. Once a journey is active, this will highlight any pending messages that are held back due to a quiet time.
Time Zone Consideration
This feature adapts to the time zones of your journey, ensuring that messages will be delivered during normal working hours in each recipient’s location. As a result, is beneficial if your audience covers different time zones.
Message Frequency Caps
A separate feature enables you to limit the number of messages recipients receive during a specified period.
Frequency caps avoid overwhelming customers with high volumes of messages in a short period that could be perceived as spam.
Quiet times and frequency cap settings work separately. If a quiet time is triggered, the message will be held until this ends, when the frequency cap will be assessed.
Next Steps
Use the quiet times feature to improve the efficiency of message delivery within your campaigns and uphold compliance standards.
At ServerSys, we help marketing teams increase value with Dynamics 365 Customer Insights – Journeys. To get started with quiet times or to explore the broader capabilities of Dynamics 365, please contact us today.
Read more about Quiet Times on the Dynamics 365 Learn portal.
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