Microsoft has provided us a free webinar that we wanted to share with you: Breaking Down Silos to Deliver Personalized Customer Experiences.
It covers the sales and marketing challenge for organisations using Dynamics 365, and a guide on taking an intelligent approach to providing a coherent customer experience.
With 60% of companies rating alignment of sales and marketing as poor, you could use this guide as a way to identify bottle necks in your own strategy to help close future deals. These deficiencies often include your marketing team using the incorrect messaging for the segment audience, and then the follow up sales call not considering the original offering, greatly confusing the customer.
Dynamics 365 has tools available to remove these problems, and can also be supported by using LinkedIn Sales Navigator and Adobe Marketing.
Watch the video and optimise your sales strategy: