Learn Dynamics 365 Marketing

Serversys Learning Guide

Watch our full overview

In this video, we will be exploring the capabilities of Microsoft Dynamics 365 Marketing, how it can add value to your business and how it can transform how you communicate with your customers with personalised experiences.

GDPR Capabilities

Dynamics 365 Marketing has powerful functions to carry out your activities and marketing strategy but GDPR must be carefully considered at every step. This video explores some of the ways Dynamics 365 Marketing will help you to meet compliance.

Conditional Email Content

In a recent update by Microsoft as part of the latest release wave, Dynamics Marketing has been updated with Conditional content features inside the real-time marketing app. Conditional content is an easy way to deliver effective and engaging personalized content to target audiences at a more granular level.

Learn more on personalized content

AB Split Testing Emails

In this video, we will be exploring the capabilities of AB split testing and how to set this up for your campaigns

Discover Social Media Posting

Dynamics 365 Marketing features social media posting, enabling you to sync your accounts and schedule and post content to Facebook, LinkedIn, Twitter and Instagram, you can also view performance insights build out your social media strategy.

How to build an Events Campaign

In this video, you will learn how to build an end-to-end events campaign using the Event suite, emails, pages and a customer journey. You will understand the logic capabilities of customer journeys to deliver personalised experiences for your audiences and encourage event engagement.

Discover Marketing updates

Try the Microsoft Learning Path

This module introduces learners to Dynamics 365 Marketing with a focus on email marketing, segments, customer journeys and lead generation and qualification.

Learning objectives

After completing this module, you'll be able to:

  • Identify use cases for Dynamics 365 Marketing
  • Explain email marketing
  • Describe how to target customers with segments
  • Explain how to create and leverage customer journeys in Dynamics 365 Marketing
  • Describe lead generation and qualification
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