Sage CRM Marketing
Sage CRM provides powerful tools for managing, tracking and analysing targeted marketing campaigns. It’s an easy-to-use application that provides marketing users with the tools to target the right customer at the right time, eliminate guesswork, and put your company's marketing resources to their best use. Assign, schedule and track marketing activities and view every detail of each campaign at a glance.



Build a detailed profile of your audience
Sage CRM enables users to build a detailed profile of your customers and prospects, over the course of the relationship. This information can be stored, reported, and segmented for future campaigns.



Manage your marketing mix
Sage CRM enables you to manage and track every element of your campaign. View activities, objectives, leads generated and lead follow up. You can drill down to specific activities within a campaign including communications, opportunities, responses, budget, actual cost and target prospects. This in-depth view of your campaigns allows you to eliminate the guesswork and put your company's marketing resources to their best use.

Control your telemarketing campaigns
Sage CRM gives telemarketers with the tools they need for effective telemarketing. Calls can be automatically scheduled, and the outcome of the calls can trigger the development of the next stage of the campaign. Details of calls can be saved and shared throughout all departments for future reference. Call length and outcome recoding capabilities are built-in, plus a connector to CTI allows the call automation and recognition tools your company has to be integrated into your CRM solution.



Marketing evaluation tools
With Sage CRM you can view your campaign status at any time and evaluate return on investment (ROI). Analyse marketing campaigns by lead source or evaluate other important campaign details by using sophisticated, user- friendly tools and reports. Sage CRM not only tracks response rates it also lets you match sales revenues to specific campaigns, providing immediate cost vs. sales analysis data.

To discuss Sage CRM in more detail please contact one of our product specialists on 01491 870 100 or email us at sales@serversys.com

Features

Campaign management

• Assign, schedule and track marketing activities within a campaign and view every detail of each campaign at a glance.
• Drill down to specific activities within a campaign including communications, opportunities, responses, budget, actual cost and target prospects.
• Segment your audience (based on product interest, demographics etc) and create messages for the specific audience.
• Retain successful data for future campaigns.

Email management

• Make it easy to distribute mass e-mail by providing the ability to send HTML, email, create email templates and send attachments.
• Store all communications about a particular campaign, so that employees can easily look up the exact email message received by a specific customer or prospect.

Segmentation and groups

• Segment customer and prospect lists using user-friendly tools.
• Deliver targeted messages to select target audience.
• Export marketing lists to Microsoft Excel for external agencies.

Campaign reporting

• Get real time information into the success of individual and ongoing campaigns by tracking them from initial lead generation right through to close.
• Match sales revenues to specific campaigns, providing immediate cost vs. sales analysis data.
• Analyse marketing campaigns by lead source by using user-friendly tools and reports.

Outbound call management

• Easily integrated into any marketing campaign.
• Target lists and calls can be allocated and scheduled.
• Schedule follow-up calls at times convenient for prospects and customers.
• Details of calls can be saved and shared throughout the company.

List management

• Create target lists from selected criteria, re-use successful campaign lists or import mail house lists.
• Merge documents with target customer lists for mass mailings.
• Create communication to record marketing piece sent for future reference.

Lead management

• Qualify lead into your chosen criteria for follow-up.
• Prioritise leads, ensuring a lead never gets lost or goes cold.
• Lead tracking enables you to view the lead at every stage.

To discuss Sage CRM in more detail please contact one of our product specialists on
01491 870 100 or email us at sales@serversys.com.