What is CRM?
Customer Relationship Management allows you to manage your client and contact files easily and efficiently. This enables you to provide a more efficient and responsive service to your existing customers, as well as converting leads to new customers, and growing your business.
CRM puts vital customer information at your fingertips, and supports you in tailoring and improving your service, which in turn improves your sales and helps you retain customers for longer.
Information is key
These benefits extend across all your business interactions – with customers, prospects, suppliers and business partners. At all these levels, access and exchange of vital business information gives you a strong competitive edge.
With CRM at the heart of your organisation, you can:
- Improve customer service
- Capitalise on cross-sell and up-sell opportunities
- Improve new business close rates
- Streamline sales and marketing processes
- Improve customer profiling and targeting
- Reduce overhead costs
- Make more informed decisions throughout your organisation
More than just software
CRM is more than just a software package or a set of processes. It is a business approach that can drive your whole organisation at all levels. From dealing with customers day-to-day, to generating corporate growth in the form of improved sales and new client acquisition.